The world of business has changed drastically over the years and the one sure thing is that competition has become more fierce than ever before, fuelled by a digital world. All it takes is one viral marketing video and your business gains exposure like wildfire.
In this fierce battle for supremacy, explainer videos, from whiteboard animation to motion graphics, are helping creative businesses get their message out to their target audience in a powerful manner. For this post, let’s focus on whiteboard explainer videos and the fascinating psychology behind their power in visual storytelling.
What Are Whiteboard Explainer Videos?
Whiteboard explainer videos are a type of animation that simulates an artist drawing static images on a whiteboard, hence the name whiteboard animation. In most cases, these videos leverage text and narration so that the audience understands the full story as it unfolds – it’s a very effective method of entertaining your audience and delivering messages in a simple, captivating way.
By leveraging whiteboard animation video services from a top-rated provider like The Sketch Effect, you can add an interesting aura to the most mundane messages, so that the audience has no choice but to take the desired action.
Psychology of Engagement: Why Are Whiteboard Explainers So Captivating?
If you’re wondering what secret lies behind the success of whiteboard animation as explainer videos, it all has to do with the psychology of viewer engagement. The digital world is filled with countless distractions, and attention spans have reduced significantly. There’s even an information overload issue, that makes what’s bad already even worse.
Therein lies the reason for finding a unique way to get the full attention of your audience. Whiteboard explainer videos are a great solution since they are brief, interesting, and easy to understand. Whiteboard animation banks on the fact that with the right visual and auditory stimuli, viewers will remain hooked to the end.
Strength of Whiteboard Explainers: Keeping It Simple
Among the greatest strengths of whiteboard explainer videos is their unique ability to simplify even the most complex ideas through creative visuals. Have you ever tried to read through a product page and the only thing you understood clearly was how much it costs?
As someone who would have been interested in an innovative, but complex product, your likelihood of purchasing the product diminishes if you can’t find a good reason to spend your money. That’s where whiteboard explainers come in, and not only in simplifying product explanations.
Through analogies, metaphors, and compelling narratives, explainers close the gap between complex information and viewer comprehension. This approach makes whiteboard explainers highly effective in getting information across and ensuring it sticks with the audience.
Authenticity of Whiteboard Explainers: Building Trust and Credibility
Your viewers, audience, and/or customers have to trust you for them to take the action you desire. Explainer videos give you a perfect solution by being authentic and transparent when delivering their message – that’s why they are impactful to an audience.
Through real-life examples, transparent communication, and genuine narratives, you can foster credibility and build trust with your viewers. If the viewers perceive your videos as trustworthy, they will hang around more while engaging with most of the content you are putting out, and retaining the information longer.
Emotional Appeal of Whiteboard Explainers: The Pleasant Nudge
Emotions are at the center of every buyer’s decision and memory retention. Explainer videos have a strong emotional appeal to the viewers and can have a lasting impact on them. They tap into the most important emotions, such as excitement, empathy, curiosity, and others.
An emotionally engaging explainer video has a higher likelihood of being shared, remembered, and acted upon.
There You Have It!
Now you know what whiteboard explainers are and the power they carry when it comes to engaging and influencing. When created perfectly, whiteboard explainers are capable of increasing the visibility of your business and serving your audience with helpful information.
The team of animation experts at The Sketch Effect will make that possible for you, and go even beyond to help you keep your audience continuously engaged by reviewing performance and making improvements where applicable.
